Hyland created a cloth-covered hardback with cover imagery restricted to a silver foil-blocked image of Bond’s infamous Walther PPK (shown here with silencer). A subtle diamond pattern is debossed on to the boards, which combined with deep burgundy endpapers evokes the discerning elegance of Bond’s world. An embossed manila bellyband with typewritten cover information on the label evokes the official documents of the period.
This is probably the most beautiful college admissions catalogue I’ve ever seen. Absolutely gorgeous. It was designed by Lucas Human, Phil Clark, and Jenn Levreault during their senior year. The three traveled to Bologna, Italy to oversee the press check at Zincographica. You can request a free copy at www.ringling.edu.
I absolutely hate MySpace. Between the ugly designs and the terrible usability, it’s a nightmare of an experience. That’s why it’s refreshing to see MySpace associated with something that’s smart and visually pleasing.
Area 17 was recently hired to develop the brand identity for a MySpace initiative called Never Ending Friending. Here’s some info on the initiative.
Depending on your vantage point, social networking means something completely different – a fad, tool, disruption, opportunity or some combination of them all. In 2007, MySpace embarked on a nationwide “listening tour” in order to create qualitative research among users of social networks. Additionally, they fielded a quantitative study among a national sample of social networking users and non-users. Together, these two methods uncovered a myriad of motivations, attitudes and behaviors that were presented through a book and at an exclusive private event in Beverly Hills.
Area 17 designed a book as well as all the printed materials for the event. Great use of Avant Garde and geometric shapes.