Bloomberg Businessweek Japan Cover

Businessweek Japan Cover

Lately, I’ve been really impressed with the design of Businessweek, especially the covers. Creative Director Richard Turley has been doing a fantastic job and it’s really refreshing to see this type of aestheitc being applied to something so unexpected. I’ve never been a Businessweek reader, but these covers are tempting me to pick up the issues to see what else is in store. That can only be a good thing for them.

All the covers have been great, but the latest one for their Crisis in Japan issue is superb. The cover is simple. It features an illustration, by Noma Bar, of the rising sun with a crack in the shape of a screaming face. At the top left is the logo, along with “Crisis in Japan”. Simple, beautiful and straight to the point. I’m so glad that they didn’t go with some photo of the devastation, this seemed a lot more appropriate. The final touch is the flap that covers the screaming face, which acts as a nice reveal to the viewer.

Richard, writes on his blog about the process they took to create the cover.

The Launch of Vetted

Vetted

This new is about a week old, but I wanted to mention it to all of you because it’s something I’m personally proud of.

About a week ago, I launched a new venture. A lifestyle store called Vetted. Essentially, it’s a collection of goods that can compliment a modern way of life. From stationery to clothing, we look for unique goods that are exceptionally crafted and functional. We also offer a variety of independent magazines that you don’t find often at your local newsstand.

For the branding, which is actually still in development, I wanted to keep it extremely simple and stripped down. The triangle in the logo has two meanings: it represents a funnel, emphasizing the curation process we take, and it also a representation of a V. For the type treatment I went with Futura because it had the lines and the attitude that I was after. I did slight modifications to the E and D to make it feel more balanced with the triangle.

The simple, stripped-down aesthetic is carried into the site, and eventually will extended to other identity pieces.

All in all, it’s been a great experience so far and I’m excited to see where I’m going to take the brand.

As a small thank you to all of you loyal readers, I’ve setup a 15% discount code that you can use if you’d like. Just enter SHOPIFY70URPTIW at checkout.