This new is about a week old, but I wanted to mention it to all of you because it’s something I’m personally proud of.
About a week ago, I launched a new venture. A lifestyle store called Vetted. Essentially, it’s a collection of goods that can compliment a modern way of life. From stationery to clothing, we look for unique goods that are exceptionally crafted and functional. We also offer a variety of independent magazines that you don’t find often at your local newsstand.
For the branding, which is actually still in development, I wanted to keep it extremely simple and stripped down. The triangle in the logo has two meanings: it represents a funnel, emphasizing the curation process we take, and it also a representation of a V. For the type treatment I went with Futura because it had the lines and the attitude that I was after. I did slight modifications to the E and D to make it feel more balanced with the triangle.
The simple, stripped-down aesthetic is carried into the site, and eventually will extended to other identity pieces.
All in all, it’s been a great experience so far and I’m excited to see where I’m going to take the brand.
As a small thank you to all of you loyal readers, I’ve setup a 15% discount code that you can use if you’d like. Just enter SHOPIFY70URPTIW at checkout.
13 thoughts on “The Launch of Vetted”
You misspelled “collection” in your graphic. 🙁
I’m making up my own words folks. I’m exhausted. Will have to fix it tomorrow.
Cheers, love it! A shame some stuff is already out of stock but I’ve placed an order all the same.
I love it! Congratulations!
love it. congrats!
I’m a fan
Good luck with this new beginning!
I love how clean your online store is! I love the one-of-a-kind items you sell there as well!
I noticed that your “shop” on aisleone.net is linked to your old (I assume) Bigcartel online store. I haven’t started an online store but want to some day.
I would really appreciate it if you could tell us which e-commerce service you are using for Vetted. It doesn’t seem like you use Bigcartel for Vetted.
Antonio, I had no idea you were behind the website. I just got my O-Check notebook and absolutely love it. Amazing site. Can not wait to see it expanded further.
Nicholas, thanks. Those notebooks are gorgeous.
I didn’t realise you were behind Vetted – I featured your two shirts on Rumplo.com
Good luck with your store, looks good.
You should carry some of the posters you feature on this site
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