Build: Nike – Track and Field

Beautiful new graphic system by Build for Nike’s Track and Field brand.

This comprehensive graphic system includes — Typography, typographic messaging, graphic marks, and patterns, including bespoke numerals. Culminating in a fresh and bold visual centre for use in all Track and Field branded applications, from press advertising, billboards, wild posting, OOH, apparel and event branding.

Athlete photography by Carlos Serrao. Art Direction by Rebecca Parker (Nike).


Reissue of the 1975 NASA Graphics Standards Manual

NASA Graphics Manual Reissue

NASA Graphics Manual Reissue

NASA Graphics Manual Reissue

NASA Graphics Manual Reissue

Jesse Reed & Hamish Smyth, the fellas behind the wonderful 1970 NYCTA Graphics Standards Manual reissue, have announced a new Kickstarter for the reissue of the 1975 NASA Graphics Standards Manual.

The original manual was created in 1975 as part of a NASA redesign done by Richard Danne and Bruce Blackburn, and it’s an important piece of American graphic design history. I’ve been on the lookout for years for a copy of the manual, but I still haven’t be able to find one. It’s super rare. That’s what makes this project so great. The manual will now be available to the general public, so everyone will get to enjoy it.

The reissued manual will be based on the Danne’s personal copy, and should ship in March 2016. Jesse and Hamish did an incredible job on the NYCTA manual, so I’m sure this reissue will be just as good. I’m definitely backing the project.

Here are the specs:

  • Images from the original presentation to NASA by Danne & Blackburn
  • 500+ word foreword by Danne, who has provided never-before-seen materials from the DanneDesign archive
  • 2000+ word essay on the culture of NASA at the time of the manual by Christopher Bonanos
  • Approximately 5lbs (2.3kg) on earth, 0.9lbs (0.4kg) on the moon
  • 9.5 × 11.5″ (241 × 292mm)
  • 200 pages including 10 gate folds
  • 93 plates printed from high-resolution scans of Danne’s personal copy of the manual
  • CYMK + 5 Pantone® spot colors
  • Hardcover with soft touch lamination and two-color silkscreen
  • Printed in Italy
  • 100 gsm Yupo Original and Perigord Matte 135 gsm
  • Stochastic printing
  • Red head and tail bands
  • Individually packaged in static shielding pouch