Beautiful new graphic system by Build for Nike’s Track and Field brand.
This comprehensive graphic system includes — Typography, typographic messaging, graphic marks, and patterns, including bespoke numerals. Culminating in a fresh and bold visual centre for use in all Track and Field branded applications, from press advertising, billboards, wild posting, OOH, apparel and event branding.
Athlete photography by Carlos Serrao. Art Direction by Rebecca Parker (Nike).