Tina Roth Eisenberg a native of Switzerland, grew up influenced by the renowned Swiss design and a lot of fresh air. After studying in Geneva and Munich for 5 years, she crossed the Atlantic to find herself designing and running her own design consultancy in Brooklyn, NY. Her aesthetics reveal her Swiss roots – Tina is a firm believer in white space-driven, clean, elegant design solutions. She took a moment to answer a few questions for AisleOne.
How long have you been designing?
Ever since I was able to get my hands on pens and paper. I officially started making a living of it about 10 years ago.
Who or what turned you on to graphic design?
A family member: My wonderfully crazy aunt Hugi was seeing a graphic designer at the time. He was incredibly creative and was drawing 24/7. Seeing him in action, and seeing how his creative mind worked made a huge impression.
Who or what are your influences??
PAST: Every day swiss design that I was surrouned with growing up.
NOW: Countless inspiration sources on the wonderful internet + every day vibrant NYC.
What is your favorite typeface??
Helvetica, of course, followed by FF Din and Trade Gothic.
What is your favorite color palette to work with?
Lots of white + subtle grays + a dash of bright orange.?
Can you explain your creative process from brief to completion?
Instead of explaining my complex process I’d like to refer to a process diagramm by a company called And Partners NY.
Do you use a grid system when designing and how do you feel about them?
Yes, In my opinion, they are the necessary structure for any design. I second Khoi and Michael in their Grids Are Good presentation: “The grid is the most vivid manifestation of the will to order in graphic design”.
Who do you feel is currently doing innovative work?
Marian Bantjes – her work amazes me. AND I love her story. How she left her successful business to start doing her own design work. She’s a truly inspiring woman.
What are you working on now?
I am currently designing the User Interface for a complex content management tool for Scripps Networks, owner of several TV channels such as the food network, HGTV, diy, etc.
What is your favorite color?
White. It is the combination of all the colors of the visible light spectrum.
What is your favorite album?
FEIST, The Reminder.
What is your favorite movie?
Playtime by Jacques Tati. A fabulously choreographed nearly wordless comedy about confusion in the age of technology.
Intervista is a series of interviews conducted for AisleOne with some of todays top talents in graphic design.
