Intervista: Darren Firth


Darren Firth, the original founder of WIWP (Wearitwithpride) has managed the brand since its launch in 2003 and now works as an Art Director for the UK based studio Six. Over the years he has worked closely with brands such as Ben Sherman, Puma, Nike, Boxfresh, Land Securities, Portsmouth FC, Loake, Lee Cooper and Clarks Originals. Darren was kind enough to take some time out of his busy day to answer a few questions for AisleOne. Continue reading “Intervista: Darren Firth”

Intervista: Peter Crnokrak

Born in Croatia, educated in Montréal, working in London. Peter Crnokrak is renowned graphic designer who’s worked has been featured in publications such as Grafik, IdN and Creative Review. He recently droped the ± (Plus MInus) moniker and found The Luxury of Protest. Peter took a moment to answer a few questions for AisleOne. Continue reading “Intervista: Peter Crnokrak”

Intervista: Experimenta


Experimenta is a design studio based in Wellington, New Zealand made up of Duncan Forbes and Elaina Hamilton. Their work has a subtle minimalist and modernist feel that is very refreshing and unique which focuses towards artists, galleries, museums, music and education. Duncan and Elaina took a moment to answer a few questions for AisleOne. Continue reading “Intervista: Experimenta”

Intervista: Build


Established in 2001 by Michael C. Place, Build has since forged an international reputation as a forward-thinking Graphic Design studio with an exceptional eye for detail and a sense of style that transcends popular trends of graphic design. They believe good ideas can be applied to anything. Michael took a moment to answer a few questions for AisleOne.

How long have you been designing?
Left college in 1990, so 17 (and a bit years).

Who or what turned you on to graphic design?
I first heard the term in school, my art teacher saw the way I drew and asked if I had heard of “Graphic Design?, he lent me a book on the subject, I thought it was interesting. Then when I left school I did a foundation course, one of the modules was Graphic Design, I liked that the best and went on to study it at OND & HND.

Who or what are your influences?
One of the first was a guy called Rod Clark who designed a very forward thinking music magazine called “Underground?, an amazing proto-swiss-punk design. Malcolm Garrett for his Buzzcocks sleeves, but one of my biggest was Vaughan Oliver, his work for 4AD Records was (and still is) breathtaking.

What is your favorite typeface?
I’m not sure, that changes from day-to-day.


What is your favorite color palette to work with?
Black & White (is that a colour palette?).

Can you explain your creative process from brief to completion?
I’m guessing it’s really no different from most peoples, read the brief, think, sketch, think, procrastinate, sketch, think, procrastinate, present, refine, finish.

Do you use a grid system when designing and how do you feel about them?
Sometimes, depends on the project.

Who do you feel is currently doing innovative work?
I’m really enjoying the work of Stockholm Design Lab.


What are you working on now?
A set of 3 EPs for Flying Lotus, identity for Generation Press, planning for 2 book projects, 1 pitch, 3 big projects we can’t discuss and trying to shift a flu-virus.

What is your favorite color?
Blue or Black.

What is your favorite album?
I don’t have a favourite album, I have hundreds of favourite albums, I would feel that I would be letting someone down by singling out just one. At the moment I’m really enjoying ‘Pop Ambient 2008’.

What is your favorite movie?
Anything that contains the following–
Dinosaurs, spaceships, time-travel (backwards & forwards), aliens, cowboys & indians, vampires, vampire hunters, robots, laser-guns, light-sabres, submarines, flying cars, talking animals & Robert DeNiro.

Intervista is a series of interviews conducted for AisleOne with some of todays top talents in graphic design.


Intervista: Andreas Pihlström


Andreas Pihlström is a Lead Art Director at North Kingdom and specializes in graphic design and typography for print and interactive design. His work has been featured in Computer Arts and is the founder of the type foundry Typisc and co-founder of the design portal Reform & Revolution. Continue reading “Intervista: Andreas Pihlström”