Recently I started to collecting vintage Avant Garde Magazines, mainly the ones with the pretty covers full of Avant Garde goodness. Herb Lubalin did a wonder job with this magazine. His interior layout designs are simple, clean and beautiful to look at and the typeface is one of my favorites. It’s amazing how the typeface has gone on to be such a big part of the modern design culture. I see the damn thing everywhere, even in cheesy catalogs and signage, and it’s butcher most of the time. But when used correctly it can be a wonderful thing.

Anyway, my collection is small, it only consists of issues 8, 11 and 13. Issue 8 is unique since it was released with 3 different covers. One white, one tan and one in a thick brown paper stock. Looks great in person.

Check out my Flickr page for more photos.