Lubalin Now

Lubalin Now will be a new exhibit in the re-located Herb Lubalin Study Center of Design and Typography. I’m looking forward to this!

Herb Lubalin (1918–1981) is best known for his wildly illustrative typography and his groundbreaking work for the magazines Avant Garde, Eros, and Fact. On view will be recent posters, publications and motion graphics by internationally recognized graphic designers that spotlight an emerging trend toward expressive lettering and typography. Original sketches, magazines, logotypes, and posters selected from the Lubalin Center Archive will illuminate Herb Lubalin’s influence on contemporary graphic design. Featured artists include Herb Lubalin, Justin Thomas Kay, Non-Format, Matt Owens, Alex Trochut, Post Typography and many more.

Mike Essl
Alexander Tochilovsky

Thursday, November 5, 2009, 6 – 8pm
41 Cooper Square Gallery

November 5, 2009 – December 8, 2009        

Hello: Limited Edition Skateboard Released


Folks, as I promised, here it is! The limited edition Buddy Carr skateboard is now available for purchase. I had an amazing time working on this with Buddy and we plan on releasing more special goodies in the near future.

Here are the details:

Limited Edition of 100.
7 Ply Maple Veneer Deck with Concave and Single Kick.
Bennett Vector Trucks 4.3 Model.
62mm 78 Durometer Urethane Wheels.
Sealed Dual Shield Precision Steel Ball Bearings.
Custom Laser Cut Griptape with Logo.
Each Hello Skateboard is Hand Assembled in Southern California.

$160 + Shipping.

Head over to the site for more details and images and to place your order. Hurry though because there aren’t many available! Enjoy and let me know what you think.        

Never Ending Friending


I absolutely hate MySpace. Between the ugly designs and the terrible usability, it’s a nightmare of an experience. That’s why it’s refreshing to see MySpace associated with something that’s smart and visually pleasing.

Area 17 was recently hired to develop the brand identity for a MySpace initiative called Never Ending Friending. Here’s some info on the initiative.

Depending on your vantage point, social networking means something completely different – a fad, tool, disruption, opportunity or some combination of them all. In 2007, MySpace embarked on a nationwide “listening tour” in order to create qualitative research among users of social networks. Additionally, they fielded a quantitative study among a national sample of social networking users and non-users. Together, these two methods uncovered a myriad of motivations, attitudes and behaviors that were presented through a book and at an exclusive private event in Beverly Hills.

Area 17 designed a book as well as all the printed materials for the event. Great use of Avant Garde and geometric shapes.