AisleOne. A visual journal on design, photography, film, music and culture.
Led by Gabriel Ricioppo, the internal design team at fashion boutique Need Supply have created a stellar brand identity. Their latest creation is this Spring catalogue that’s beautifully executed. What I love the most is the great photography, which Gabriel told me was all shot on film. You can see all the spreads here.
Beautiful identity system by Hort for the Bauhaus Dessau Foundation. I love the use of Courier and how stripped down the overall look is. Feels very technical. Hort intentionally avoided the visual elements that we think of when we hear Bauhaus. Hort explains:
…we decided to search for a solution that would relate more to the original ideas of Germany’s most influential Modernist school instead of relying on the visual clichés connected to Bauhaus – it seems almost impossible to use circle, square and triangle nowadays without it coming across as ironic or historicist.
Even in The Big Apple there are still small agencies doing amazing work. For example Watson & Company is a small shop that has an exceptional body of work. Discovering great design always gives me a rush.
I very much enjoy this identity system for Certus Consultores created by Anagrama. It’s refined and sophisticated.
This new is about a week old, but I wanted to mention it to all of you because it’s something I’m personally proud of.
About a week ago, I launched a new venture. A lifestyle store called Vetted. Essentially, it’s a collection of goods that can compliment a modern way of life. From stationery to clothing, we look for unique goods that are exceptionally crafted and functional. We also offer a variety of independent magazines that you don’t find often at your local newsstand.
For the branding, which is actually still in development, I wanted to keep it extremely simple and stripped down. The triangle in the logo has two meanings: it represents a funnel, emphasizing the curation process we take, and it also a representation of a V. For the type treatment I went with Futura because it had the lines and the attitude that I was after. I did slight modifications to the E and D to make it feel more balanced with the triangle.
The simple, stripped-down aesthetic is carried into the site, and eventually will extended to other identity pieces.
All in all, it’s been a great experience so far and I’m excited to see where I’m going to take the brand.
As a small thank you to all of you loyal readers, I’ve setup a 15% discount code that you can use if you’d like. Just enter SHOPIFY70URPTIW at checkout.
Oslo based studio Hey Days was hired by fashion label Berg & Berg to develop a visual identity, which included stationery, packaging and a website. I’m in love with this identity and that logo is just perfect. Simple, clean, sophisticated.