Open Cycle

Open Cycle

Open Cycle

Open Cycle

Open Cycle

Open Cycle

Open is a bike company that develops high-end mountain bikes, who’s guiding principle is “Relentless Simplicity”. They stick to this is in every aspect of the company, from product line-up all to way to the industrial and graphic design of their frames. These have to be some of the most beautiful bikes I’ve ever seen. Not only are they made out of carbon, and weight almost nothing, they sport a streamlined frame design, and a very minimal graphics. Something that is almost never seen in the cycling community. Most brands slap their logos all over their bikes, but Open has shown great restraint, and it has paid off.

Beautiful.

1976 Montréal Olympics Test Event Posters

Montréal Olympics Test Event Posters

Montréal Olympics Test Event Posters

Montreal Olympics Test Event Posters

Before the Olympics Games begin, the organizing committee has test events to prepare and rehearse things like transportation, guest services, results/scoring, etc. The design teams also test things like printing and installations, so they create an identity different from what they created for the real games. These are some of the posters created for these “test event” for the 1976 Montréal games. I’ve never seen these before. What a gem.

ViaThe Canadian Design Resource

Whitney Museum Graphic Identity

Whitney Identity

Whitney Identity

Whitney Identity

Whitney Identity

Whitney Identity

Whitney Identity

Experimental Jetset recently launched a new website with a ton of amazing new work. One of the projects that stands out for me is the identity work they did for the Whitney Museum of American Art in NYC. EJ developed the graphic identity, and Whitney’s in-house design team used the system to design all the pieces.

I’m going to have to visit the museum and grab as much printed stuff as I can. Looks stunning.

15/115 – The Book

mash-15-115

mash-15-115

mash-15-115

mash-15-115

mash-15-115

15-115 (15 Years,115 Projects) is the second book from Graphic Designer Mark Bloom aka Mash Creative. It features 115 projects spanning a 15 year career to date, divided into three chapters: 15 x Posters, 80 x Logos and 25 x Case studies. The book also features a foreword from renowned designer and author David Airey.

The book is beautifully printed by Screaming Colour on a tactile mix of GFSmith papers, and features a white foiled cover with thread sewn spine for lay-flat spreads. Printed full colour throughout with fluorescent orange ink and logo throw out page.

You can pre-order a copy from thisisourshop.com.