Designed By Apple

At the start of this year’s WWDC keynote, Apple showed this great video that describes the emotion that goes into creating each product. The video is aesthetically beautiful, and the motion graphics along with the sound design make it a joy to watch. I’ve watched this over and over again. I wonder who created it. Anyone know?

8 Comments on "Designed By Apple"

  • John says

    Most likely TBWA\CHIAT\DAY’s Media Arts Lab.

  • Brian says

    While I agree that it was likely created by Apple’s ad/design agency, I was immediately reminded of Chillingo LTD’s game, “Contre Jour.” Beautifully done, one way or the other.

  • Thomas says

    Created by TBWA / Buck I believe.

    Really beautiful.

    • Hi Thomas, do you know that for sure, or just a guess?

  • Thomas says

    Hey! I was interested too, according to adweek.com these are the credits:

    Agency: TBWA\Media Arts Lab
    CCO: Duncan Milner
    ECD: Eric Grunbaum
    GCD: Chris Ribeiro, Drew Stalker
    ACD/CW: Brooks Jackson
    AD: Danny Duran
    CW: Zane Miller, Rob Goldenberg
    Executive Producer: Mike Refuerzo
    Agency Producers: Mallory Gordon, Ben Bragg, Stephanie Gocke, Tessa Kocourek
    Production/Animation Co: Buck
    Director: Buck

    Hope that helps! :)

  • Dean says

    Looks like universal everything’s work to me

  • Bille says

    Well done. Reminds me of Wim Wenders’ Leica commercial.

  • Erika says