At the start of this year’s WWDC keynote, Apple showed this great video that describes the emotion that goes into creating each product. The video is aesthetically beautiful, and the motion graphics along with the sound design make it a joy to watch. I’ve watched this over and over again. I wonder who created it. Anyone know?
8 thoughts on “Designed By Apple”
Most likely TBWA\CHIAT\DAY’s Media Arts Lab.
While I agree that it was likely created by Apple’s ad/design agency, I was immediately reminded of Chillingo LTD’s game, “Contre Jour.” Beautifully done, one way or the other.
Created by TBWA / Buck I believe.
Hi Thomas, do you know that for sure, or just a guess?
Hey! I was interested too, according to adweek.com these are the credits:
Agency: TBWA\Media Arts Lab
CCO: Duncan Milner
ECD: Eric Grunbaum
GCD: Chris Ribeiro, Drew Stalker
ACD/CW: Brooks Jackson
AD: Danny Duran
CW: Zane Miller, Rob Goldenberg
Executive Producer: Mike Refuerzo
Agency Producers: Mallory Gordon, Ben Bragg, Stephanie Gocke, Tessa Kocourek
Production/Animation Co: Buck
Hope that helps! 🙂
Looks like universal everything’s work to me
Well done. Reminds me of Wim Wenders’ Leica commercial.
BUCK did it
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