I wrote about Bernard’s beautiful cycling kit a few years ago, and now they’ve released a new design with the Series 1227.
The series includes short sleeve jersey, bib shorts, wind vest and arm warmers, and are all made in Italy.
Founder and designer, Brandon Sincock, explains the design:
The new kit is an evolution of the original design – working with similar elements, and a shared design sensibility, but further exploring layering & the overlapping of elements as they wrap around the body, and transition from front to back. As well, color and typography are always key elements in our designs, and the way the designs play within the context of a rider’s unique position on the bike.
I’m a cyclist, and it’s hard to find clothing that is really well designed, and functional. Looks like Bernard is on the right track.
The great photography is by Jordan Clark Haggard.
Experiments in Speed is a short film about bike frame builder Tom Donhou and his attempt at trying to go 100mph on a bike that he built. The film was produced by Spindle, and what I love most about it is the beautiful cinematography. It’s really well done.
Open is a bike company that develops high-end mountain bikes, who’s guiding principle is “Relentless Simplicity”. They stick to this is in every aspect of the company, from product line-up all to way to the industrial and graphic design of their frames. These have to be some of the most beautiful bikes I’ve ever seen. Not only are they made out of carbon, and weight almost nothing, they sport a streamlined frame design, and a very minimal graphics. Something that is almost never seen in the cycling community. Most brands slap their logos all over their bikes, but Open has shown great restraint, and it has paid off.
I’m a big fan of sports jerseys of all types, and this Bernard cycling kit has to be the best looking one I’ve seen. Great use of color and type. It definitely stands out from the rest of kits I’ve seen. Most are just terribly designed. I couldn’t find much info, but it seems to be a personal cycling kit designed by Brandon Sincock that was made available for sale for a bit. Must have been a blast to design this. One of my dream jobs would be to work for a bicycle company designing frame graphics.