NASA Graphic Standards Manual – 1976

NASA Graphic Standards Manual

As some of you already know, I’m a little obsessed with finding vintage design materials, especially graphics manuals like this one for the 1976 Montreal Olympics. So you can imagine how far my jaw dropped when I saw this 1976 NASA Graphics Standards Manual. Created by design firm Danne & Blackburn in 1975, this manual outlines the proper use of, in my opinion, one of the best brand identities of the last century. One lucky soul has managed to get some hi-res scans of the some of the pages. The hunt has officially begun.

UPDATE: Tim has kindly documented more pages from the manual, and posted them to his Flickr.

The Launch of Vetted


This new is about a week old, but I wanted to mention it to all of you because it’s something I’m personally proud of.

About a week ago, I launched a new venture. A lifestyle store called Vetted. Essentially, it’s a collection of goods that can compliment a modern way of life. From stationery to clothing, we look for unique goods that are exceptionally crafted and functional. We also offer a variety of independent magazines that you don’t find often at your local newsstand.

For the branding, which is actually still in development, I wanted to keep it extremely simple and stripped down. The triangle in the logo has two meanings: it represents a funnel, emphasizing the curation process we take, and it also a representation of a V. For the type treatment I went with Futura because it had the lines and the attitude that I was after. I did slight modifications to the E and D to make it feel more balanced with the triangle.

The simple, stripped-down aesthetic is carried into the site, and eventually will extended to other identity pieces.

All in all, it’s been a great experience so far and I’m excited to see where I’m going to take the brand.

As a small thank you to all of you loyal readers, I’ve setup a 15% discount code that you can use if you’d like. Just enter SHOPIFY70URPTIW at checkout.