This comprehensive graphic system includes — Typography, typographic messaging, graphic marks, and patterns, including bespoke numerals. Culminating in a fresh and bold visual centre for use in all Track and Field branded applications, from press advertising, billboards, wild posting, OOH, apparel and event branding.
Athlete photography by Carlos Serrao. Art Direction by Rebecca Parker (Nike).
The original manual was created in 1975 as part of a NASA redesign done by Richard Danne and Bruce Blackburn, and it’s an important piece of American graphic design history. I’ve been on the lookout for years for a copy of the manual, but I still haven’t be able to find one. It’s super rare. That’s what makes this project so great. The manual will now be available to the general public, so everyone will get to enjoy it.
The reissued manual will be based on the Danne’s personal copy, and should ship in March 2016. Jesse and Hamish did an incredible job on the NYCTA manual, so I’m sure this reissue will be just as good. I’m definitely backing the project.
Here are the specs:
Images from the original presentation to NASA by Danne & Blackburn
500+ word foreword by Danne, who has provided never-before-seen materials from the DanneDesign archive
2000+ word essay on the culture of NASA at the time of the manual by Christopher Bonanos
Approximately 5lbs (2.3kg) on earth, 0.9lbs (0.4kg) on the moon
9.5 × 11.5″ (241 × 292mm)
200 pages including 10 gate folds
93 plates printed from high-resolution scans of Danne’s personal copy of the manual
CYMK + 5 Pantone® spot colors
Hardcover with soft touch lamination and two-color silkscreen
Spin has recently design this new identity for The University for the Creative Arts in England, that is based on the simple stencil. The identity will be applied to stationery, website, print, motion graphics, signage, and environmental graphics.
Almost Modern was commissioned by The Pierre Bayle Foundation to design a new identity system. They’re still working on it, but what they’ve done so far looks fantastic. Be sure to look at AM’s full portfolio. Their work is excellent.