Posts Tagged with “minimal”

Bernard Series 1227

Bernard Series 1227

Bernard Series 1227

Bernard Series 1227

Bernard Series 1227

Bernard Series 1227

I wrote about Bernard’s beautiful cycling kit a few years ago, and now they’ve released a new design with the Series 1227.

The series includes short sleeve jersey, bib shorts, wind vest and arm warmers, and are all made in Italy.

Founder and designer, Brandon Sincock, explains the design:

The new kit is an evolution of the original design – working with similar elements, and a shared design sensibility, but further exploring layering & the overlapping of elements as they wrap around the body, and transition from front to back. As well, color and typography are always key elements in our designs, and the way the designs play within the context of a rider’s unique position on the bike.

I’m a cyclist, and it’s hard to find clothing that is really well designed, and functional. Looks like Bernard is on the right track.

The great photography is by Jordan Clark Haggard.

v-a

v-a

v-a

v-a

v-a

v-a is a design studio based in Lisbon and New York producing some wonderful work like this booklet. I especially love the big block of color for the cover, combined with the clean grid-aligned type.

Dot Zero – Issue 1

Dot Zero Issue 1

Dot Zero Issue 1

Dot Zero Issue 1

Dot Zero was a quarterly by Unimark in partnership with Finch Paper that focused on the theory and practice of visual communication. Only five issues were published between 1966 and 1968, and Massimo Vignelli was the designer and creative director of the magazine. Vignelli wanted to make the design exciting, but simple, so he set all type in only two weights of Helvetica and everything printed in black and white.

Michael Bierut interviewed Vignelli about the magazine. Some nice insights on how the publication came about, and its production.

The folks at Rationale Design have made available a hi-res PDF of issue 1 of Dot Zero, and you can see some photos of issue 2 here.

Artiva Design

Artiva

Artiva

Artiva

I haven’t posted about Artiva in a while, and was happy to see a bunch of new work on their site. They definitely have a specific look nailed.

Three Five Seven

Three Five Seven

Three Five Seven

Three Five Seven

I really like this self-identity designed by South African designer Wanda Priem. What really grasps my attention is the schematic-like feel of the entire system, which is all based on prime numbers. Head here for more images and the concept behind the identity.

Biltwell Gringo Helmet

Biltwell Gringo Helmet

Biltwell Gringo Helmet

Biltwell Gringo Helmet

This Gringo helmet by Biltwell makes me wish I still had a motorcycle. The minimal design doesn’t overdue it in anyway. It’s just a pure helmet design without all the fancy vents and shapes. It’s a classic design that will never get old, and you can get an awesome bubble shield for it. Reminds me of the awesome James Cann film, Rollerball.