AisleOne. A visual journal on design, photography, film, music and culture.
For me, one of the most exciting and rewarding aspects of design is the details. That’s where I spend most of my time and even though the untrained eye probably won’t notice them, the details still make the design better.
So I was excited when I came across this scan of a 2003 NY Times article on the redrawing of the MoMA logo. The legendary Matthew Carter was hired to do the refresh in which the changes were minimal but the results were significant.
Small but excellent portfolio by multi-disciplinary studio Leterme/Dowling.
The talented chap David Airey has just launched a new site that documents the world’s most iconic logo designers, which includes one of my all-time favorite designers Otl Aicher.
Definitely check it out. It’s a great resource that’s growing each day.
Made in Bunch identity initiative by London based studio Bunch that askes designers to take their logo and produce a visual reaction to it. It’s finally coming to a close after one year and over 450 contributions.They’ve had entries from the best, including Paul Davis, Carlos Segura, Ed Fella, Jonathan Ellery, Malcolm Garrett, Paul Insect, Stefan Sagmeister, James Joyce, Omega!theKidPhoenix, Hans Gremmen, Supermundane, Jethro Haynes, James Goggin, Grandpeople, Francois Chalet, 12Foot6, Bruno Maag, Damien Poulain, Build to name a few.
There are some really great submissions and I’ve even created and submitted one myself, which is displayed above. Simple idea, I created each letter based on the B logo to form the word BUNCH. Might actually be an interesting typeface. Hmmmmm…
Richard wrote in to tell me about this phenominal Flickr collection of logos from the 70’s. Drooooool. I’m going to have to really sit down this weekend and go through each page. I can’t wait. I have to see if I can find that book.
Here’s another rare gem that I managed to find. Signet Signal Symbol, by Walter J. Diethelm and published in 1984, is a book displaying commercial and cultural signs, symbols, logos and icons. What makes this book very unique are the three translucent pages featuring actual design sketches from the designers. An excellent insight into the process and evolution of the designs. Book itself is pretty rare but it makes an great inspirational tool for I need to sign logos and icons.
