The Sameness Booklet

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The art and cultural movement, De Stijl, promoted abstraction by simplify design to its most basic elements and utilizing vertical and horizontal orientations and primary colors.

The Sameness Booklet by Alex Fuller and Gabe Usadel pays homage to this Dutch movement with some beautiful, but simple spreads using only red, black and white. This stunning piece is offset printed and is typeset in Akzidenz Grotesk. Alex and Gabe are also responsible for a equally wonderful booklet titled: The Incredible Journey that is Consciousness.

You can order a copy of the book for $12.

       

Letterheads

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I very much enjoy this letterhead design by Anton Stankowski. The grid-based structure and asymmetrical layout create a really interesting visual. This letterhead is part of James Phillips Williams’ collection that he often features on his blog, Amass. Check out the site, it’s a keeper. He also owns another gorgeous letterhead that was designed by Herbert Bayer.

If you want more letterhead goodness, head over to the blog Letterheady. The site features a ton of excellent letterhead designs of well known figures like Babe Ruth and Henry Ford. My personal favorites are the letterheads of Houdini and Charlie Chaplin. I can surf this site all day long.        

Massimo Vignelli’s Unigrid System

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In 1977, Massimo Vignelli designed the Unigrid System for the National Park Service. The module grid system sized at ISO A2 (16.5? × 23.4?or 420mm × 594mm) allowed the NPS to created brochures in ten basic formats and to keep a consistent, recognizable structure across all it’s materials. Not to mention how economical the system has been for them. The grid features a black bar at the top and bottom with text set in Helvetica in the header bar.

It’s pretty incredible how the Unigrid is still in use today. It just goes to shows how flexible a grid system can be when properly designed.

Issue Journal has an in-depth article on the Unigrid and you can see the grid in action in this Flick group. Also, check out this larger scale redraw of the grid.