The Sameness Booklet


The art and cultural movement, De Stijl, promoted abstraction by simplify design to its most basic elements and utilizing vertical and horizontal orientations and primary colors.

The Sameness Booklet by Alex Fuller and Gabe Usadel pays homage to this Dutch movement with some beautiful, but simple spreads using only red, black and white. This stunning piece is offset printed and is typeset in Akzidenz Grotesk. Alex and Gabe are also responsible for a equally wonderful booklet titled: The Incredible Journey that is Consciousness.

You can order a copy of the book for $12.


4 thoughts on “The Sameness Booklet

  1. quite nice homage … but piet zwart is nevertheless the master of this time! de stijl was much to dogmatic …

  2. @Bastie (sorry to respond so late) — many modernist schools and movements (Futurism [Italian and Russian], Dadaism, Surrealism, the Bauhaus, the New Typography, etc.) were dogmatic, as were the dominant political ideologies of the time. It’s interesting to consider why that might have been.

    It’s also interesting to consider the connections between those aesthetic movements and the political ideologies they were related to, if tangentially (i.e. Mussolini’s claim to have learned much from Marinetti, who embraced fascism, Tschichold’s rejection of the New Typography because of its parallel’s with National Socialism, Russian avant-garde poets and artists like Mayakovsky’s and El Lissitzky’s support for/state work under Stalin).

    That so many of those forward-looking artists and writers would support, work, and in some cases fight for repressive, totalitarian states and leaders does boggle the mind.

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