AisleOne. A visual journal on design, photography, film, music and culture.
Edits for Edit is a project that features very limited edition posters by select designers that were asked to pick a genre of music, and create a design using only one element and one typeface. The A1 posters are screen printed on French Paper Pop Tone and for sale on the site.
The New Wave poster featured here is by my good friend Duane King.
The Zub Zayu is the latest release from lifestyle brand, Nooka. Taken from the Japanese word, sayu, meaning left and right, The Zayu is an ambidextrous design that wears well on both left and right wrists. Like all Nooka products, this watch exhibits a simple, minimal, but unique design.
You can pre-order the watch.
Book publisher Unit Editions has released this wonderful poster to celebrate the success of their first book, Studio Culture. Designed by Spin, the silkscreened poster is limited to 100 editions — 50 printed on GF Smith Colorplan Natural White and the other 50 on GF Smith Colorplan Smoke Grey. The print is sized at 800 x 600mm (31.5 x 23.5 inches).
Sorry for the lack of posts this past week, I was under the weather.
Swiss Dots, the producers of the Helvetica documentary, have create this new limited-edition screenprint for the film. The print is inspired by a 1960’s design that has been seen on D. Stempel AG brochures, type specimens and posters — which has been making an appearance on the TV show, Mad Men.
The poster is hand screenprinted on archival 300gsm paper, A2 size (16 1/2? x 23 1/2?) in a numbered edition of 100 copies, each signed by director Gary Hustwit. You can order one here for $150.
Buddy Carr Skateboards just released L’Esigenza Della Velocità, a new longboard that I designed for them. The board features an innovative flush mount truck system that lowers the deck height, giving the rider better stability and control.
In Italian, “L’Esigenza Della Velocità” means “The Needs for Speed”, and that’s were I pulled most of my inspiration from. I’ve always been inspired by the beautiful graphic design and gorgeous color palettes present on racing cars from the 60’s and 70’s, and I tried to pay tribute to that minimal aesthetic is this design. It represents a time when graphic design was simpler and not bloated like it is today.
For the colors, I’ve been wanting to use a fluorescent Pantone for sometime now and the color Pantone 805 seemed to make sense for this piece. Coupled with a dark gray, I think it created a nice modern touch to the retro design. 805 is stunning in person.
For the layout, I composed the elements using the Golden Ratio. Might seem like overkill for something like this but it presented a pretty interesting composition that felt balanced to me. Here’s a screenshot of the guides in my Illustrator file that I created using the Golden Ratio. Because of the limited space on skateboards, I usually end up cropping elements to create a more interesting visual. I tried layouts where all the elements lived within the space, but that felt too unnatural and claustrophobic. Having elements bleed off the skateboard gives a sense of openness that I prefer. The checkered flag graphic and 805 color are continued onto the wheels to give the package a unified look.
When it came time to think about the typography, I knew that I wanted to design a typeface myself. Taking inspiration from vintage racing graphics, I designed a sans-serif that exhibits contemporary features, but that still retains that vintage feel. At least I think it does. My plan is to create a full typeface out of this, but we’ll see how that goes.
As with the other boards I’ve designed for Buddy, this was blast to do and I’m looking forward to creating some new designs for the lineup. We’re already in early phases of a new deck that continues this retro race aesthetic. Stay tuned!
For more pictures of the Velocita board, and to buy one, head over to the Buddy Carr site.
This poster by Glasgow studio Graphical House was created to promote Scottish artist Martin Boyce’s installment entitled “No Reflections”, at La Biennale di Venezia in 2009.
The poster is printed on 308gsm Hahnemuhle Photorag paper with Ultra Chrome K3 digital inks. It’s limited to only 20 prints, and you can grab one at Graphical House’s shop.
Also check out the complete identity they did for the project. I love the logotype and the use of Baskerville.