Corporate Diversity : Swiss Graphic Design by Geigy

corporate_diversity.jpg

Image above is from Things To Look At.

Here’s a great book that’s just been released by Lars Müller Publishers titled Corporate Diversity: Swiss Graphic Design and Advertising by Geigy, 1940–1970. Designed by Norm and set in their typeface Replica (thanks Jonathan!), it features the brilliant work of the in house design studio at J. R. Geigy AG, most of which was created for the medical industry. Geigy was based in Basel and the work helped spread the International Typographic Style with its minimal approach and by employing designers such as Karl Gerstner, Jörg Hamburger, Toshihiro Katayama and Armin Hofmann.

Corporate Diversity displays Swiss graphic design at its best and rivals the classic ABC Verlag book, Publicity and Graphic Design in the Chemical Industry. It makes a great addition to any collection.

A short film was created on the exhibit that accompanied the book.

You can also see more images of the book here and here or purchase a copy for yourself from Amazon.        

Visual Acoustics: The Modernism of Julius Shulman

juliusshulman.jpg

Visual Acoustics is a documentary film by Eric Bricker that explores the career of the extraordinary architectural photographer, Julius Shulman. His aesthetics, composition and style create timeless photographs that epitomize modern architecture. Shulman is easily one of my favorite photographers.

Unfortunately there isn’t a good online gallery of his complete work, you have to do some searching to find most of it. But there is an amazing book set titled Julius Shulman, Modernism Rediscovered that catalogues his personal archives. Gotta get my hands on a copy.

The film is being screened in limited cities, one of which isn’t NYC, which I don’t understand. Shulman himself will be speaking at some of the screenings and if you’re lucky enough to be in one of these cities, definitely check it out. It’s should be a good one.