Before the Olympics Games begin, the organizing committee has test events to prepare and rehearse things like transportation, guest services, results/scoring, etc. The design teams also test things like printing and installations, so they create an identity different from what they created for the real games. These are some of the posters created for these “test event” for the 1976 Montréal games. I’ve never seen these before. What a gem.
While searching for who knows what, I found these vintage Ravensburger Travel Series games from the 70s. What immediately struck me were the beautiful package designs and the stunning color palettes. Simple, straight to the point graphics with the name of the game set in Helvetica.
It goes to show how graphic design for consumer products has lost its way. Just compare these wonderful package designs to one of their current games. Terrible.
When it comes to my top three most influential designers of all time, the list includes Josef Muller-Brockmann, Wim Crouwel, and Otl Aicher.
Otl Aicher is a legendary designer and one of the most influential graphic designers of the 20th Century. He’s responsible for many incredible designs, but he’s most famous for the work he did for the 1972 Munich Olympics. He created a beautiful and elegant design system on top of a functional grid system for the entire games that covered all visual aspects including posters, books, catalogues, flags, mascots, medals, tickets and stationery.
To honor all this work and to create an ongoing collection, this site was created. The collection includes pieces that span the entire visual identity for the games, many of which I’ve never seen before.
Recently, I’ve become obsessed with obtaining items from the games. Considering that the Olympics happened in the 70’s and it’s become pretty popular among the design community, most of it is hard to find and expensive. I’ve managed to get my hands on a few things, which I’ll be photographing and adding to my Flickr page very soon, but my “holy grail” is Die Spiele (The Games), a 3 volume set covering the design, execution and usage of the entire visual identity for the games. It’s a damn gold mine! I’ve seen it on ebay only 3 times in the last year and all 3 times I’ve lost the auction because the price went too high. I’ll get a set one day. Anyway, here is a nice Flickr set showing the interior pages of Die Spiele. Get a bib because you’re going to drool.