What is a Pylon?

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Interesting concept by the folks at FWIS. The purpose of their initiative is to establish a new typographic term that defines the missing areas of a stencil typeface. They call it a “pylon”. I do appreciate the effort but I have to agree with Steve who commented:

The named typographic parts or details (serifs, crossbars, etc.) refer to the actual form of the letter and not the white space around it with the only exception being a counter. If white space were considered a physical thing then a pylon, which also is a physical object, could be an appropriate term.

He’s right. There is no reason to name this area because it’s just part of the white space surrounding the letter form. It already has a name, it’s “white space” or “negative space”. Counters are different because they’re completely surrounded by the letter form.

What does everyone think about this? I’d love to read your comments.

Via Jason Alejandro        

Read Between the Leading

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Aaron Heth and Matt McInerney, both students at the Savannah College of Art & Design, have created a podcast called Read Between the Leading that focuses on design and typography. They’ve only done 4 episodes but so far the discussions have been intelligent, engaging and interesting. This show is going to be big.

For episode 4, Aaron and Matt invited me on as a guest and we chatted about grid systems and the new Tropicana packaging. Have a listen and definitely check out the previous episodes as well.

And for all those Twitter users out there, Aaron and Matt also created Typoholism.com, a single serving twitter app that searches twitter for the hashtag #typoholism and displays it on this page.        

Anyone Can Swiss

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I find this site kind of insulting but at the same time very funny. Anyone Can Swiss, by Dirk+Weiss, is a satire on the Swiss style of design. Type in some text, select the between Helvetica Light, Ultra Light, Roman, Heavy and Bold, select a type size and hit the Swissfy button. What comes out (above) is your text in white, in Helvetica, on a black canvas.

It’s a great laugh and I definitely get the joke but I hope that people don’t think it’s this easy to design in the Swiss style. Far from it.