Typographic Card Game

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Brazilian design studio ps.2 created this wonderful self-promotion typographic memory card game.

The set includes of 20 pairs of cards, each one presenting a different type family, as well as a typographical glossary. It also contains a text about the evolution of type design, locating in history each typeface used in the cards.

Set in Univers Condensed and printed on Condat Silk + Matte paper.        

What is a Pylon?

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Interesting concept by the folks at FWIS. The purpose of their initiative is to establish a new typographic term that defines the missing areas of a stencil typeface. They call it a “pylon”. I do appreciate the effort but I have to agree with Steve who commented:

The named typographic parts or details (serifs, crossbars, etc.) refer to the actual form of the letter and not the white space around it with the only exception being a counter. If white space were considered a physical thing then a pylon, which also is a physical object, could be an appropriate term.

He’s right. There is no reason to name this area because it’s just part of the white space surrounding the letter form. It already has a name, it’s “white space” or “negative space”. Counters are different because they’re completely surrounded by the letter form.

What does everyone think about this? I’d love to read your comments.

Via Jason Alejandro