Hunt

I love this identity and branding for Cross Section Studio by Melbourne based multi-disciplinary studio Hunt. The identity system is inspired by Swiss design and includes a letterhead, notepad, business cards and DVD. There’s something about simple black & white designs that I love.        

LemonAid Beverages

lemonaid

One of my favorite design studios, BVD, just finished up some stunning new work for the German company LemonAid Beverages. They created a simple and eye catching design for the new drinks ChariTea and Lemonaid. BVD also selected a classic bottle design on which the graphics are silkscreened instead of using labels. I’d drink this stuff even if it tasted bad just because the design is gorgeous. Also, definitely check out the LemonAid site by demodern. The typography and videos are awesome.        

Chocolat Factory Identity System

chocolat_factory

Here’s an great example of a well designed graphic identity that doesn’t over do it and supports the content. Designed by Ruiz+Company for Spanish chocolate company Chocolat Factory, the identity features a clean sans-serif (which looks like DIN) and a wonderful color palette. Reminds me of the gorgeous identity system for Brooklyn Fare.        

The Future Distilled

nooka fragrance

When it comes to lifestyle brands, there are two companies that stand out from the rest. One is Apple, the other is a small but awesome company called Nooka. I’ve written about them before and their excellent line of timepieces. The company was born in 1997 by artist and designer, Matthew Waldman.

Recently Matthew and his team launched a few new products that expand the brand and will change the way you think about other objects. The new products are a Nooka fragrance, Asset Organizer and Strip.

I had the pleasure of sampling the fragrance when I took a tour of the Nooka office and it smells great. The Asset Organizer is a system of containers much like a wallet and the Strip is a belt featuring an innovative snap and release closure system designed and developed by Nooka. What stands out the most from these products is their simplistic design and function and the innovative thinking behind each them. Nooka is slowing becoming my favorite brand and I look forward to future products.