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The Nooka Zub

nooka_zub.jpg One of my many obsessions is a well designed watch. People that know me personally know that I always have a "weird" watch strapped to my arm. There are a few qualities I look for in a well designed watch. For one it has to have a minimal design and two, the way the time is displayed has to be unique. Nooka creates watches that exhibit both qualities, and exceptionally I might add. For those not familiar, Nooka was founded by artist and designer, Matthew Waldman, to create a more intuitive way to view time through linear and graphic representations. A company that makes well designed products that work and make sense. Nooka is one of my favorite product companies, right behind Apple, because of their aesthetics and innovation. They just get it. I personally own a Zub Zenv sg 38 in black. I absolutely love it. Most of the watch is made of a soft, breathable plastic that is extremely comfortable. The new time display takes a few hours to get use to, but once you do you'll realize that it makes much more sense. The watch above is the Zub ZenH in Fire Engine Red, which will be available at the end of February. You can pre-order it for $130. And no, this isn't paid advertisement. I just love the damn company.        

11 Comments on "The Nooka Zub"

  • jen says

    i love the com­pany too. i just wish their watches weren’t so large. my small wrist looks tiny com­pared to the face. maybe if they made a spe­cific women’s line that would be good for us thin­ner types.

  • b says

    I have a nooka watch. it’s the exact same as this one; except instead of rec­tan­gles on the screen it has cir­cles. but the color and every­thing else is the same.

  • nerdski says

    I love nooka, I always wanted the Zub Zenv 20 in blue, but I love the shape of the new ZUB. THe col­ors arn’t as vibrant though.

  • chestah says
  • Johan says

    I’ve been want­ing to buy a Zub for quite some time now, but Nooka say­ing that it’s SUPPOSED to break in a few years wor­ries me. Is that really going to happen?

  • APB says

    Nice! I saw these a while back but couldn’t remem­ber the brand. I love any brightly coloured watch… I wear an old green g-shock, which I also have in white!

  • Johan, never heard of them break­ing. I’ve had mine for a year now and it’s still almost brand new.

  • maaap says

    maaap just loves it!!! really.

  • nate. says

    i just recently got into watches.
    walked in for a fos­sil, and walked out with two.
    the dis­cov­ery of Nooka could mean very bad things for my wal­let.
    beau­ti­ful, though — that’s for sure!

  • haha — your glow­ing praise for the nookas got me all think­ing about all the dif­fer­ent ones that I’d buy and got me all in an impulse-buy mood

  • brandon says

    I like these watches but I think g-shock is hot­ter then nooka. I just got this style: http://​www​.emoda​.com/​b​y​d​e​s​i​g​n​e​r​.​a​s​p​?​D​I​D​=​1​0​0​9​&​a​m​p​;​c​a​t​e​g​o​r​y​=​G​-​S​h​ock

    I do like the col­ors on nook watches but prac­ti­cal­lity mat­ters and nookas are a bit toooo much.