The Nooka Zub


One of my many obses­sions is a well designed watch. Peo­ple that know me per­son­ally know that I always have a “weird” watch strapped to my arm. There are a few qual­i­ties I look for in a well designed watch. For one it has to have a min­i­mal design and two, the way the time is dis­played has to be unique. Nooka cre­ates watches that exhibit both qual­i­ties, and excep­tion­ally I might add.

For those not famil­iar, Nooka was founded by artist and designer, Matthew Wald­man, to cre­ate a more intu­itive way to view time through lin­ear and graphic rep­re­sen­ta­tions. A com­pany that makes well designed prod­ucts that work and make sense. Nooka is one of my favorite prod­uct com­pa­nies, right behind Apple, because of their aes­thet­ics and inno­va­tion. They just get it.

I per­son­ally own a Zub Zenv sg 38 in black. I absolutely love it. Most of the watch is made of a soft, breath­able plas­tic that is extremely com­fort­able. The new time dis­play takes a few hours to get use to, but once you do you’ll real­ize that it makes much more sense.

The watch above is the Zub ZenH in Fire Engine Red, which will be avail­able at the end of Feb­ru­ary. You can pre-order it for $130.

And no, this isn’t paid adver­tise­ment. I just love the damn company.        

11 Comments on "The Nooka Zub"

  • jen says

    i love the com­pany too. i just wish their watches weren’t so large. my small wrist looks tiny com­pared to the face. maybe if they made a spe­cific women’s line that would be good for us thin­ner types.

  • b says

    I have a nooka watch. it’s the exact same as this one; except instead of rec­tan­gles on the screen it has cir­cles. but the color and every­thing else is the same.

  • nerdski says

    I love nooka, I always wanted the Zub Zenv 20 in blue, but I love the shape of the new ZUB. THe col­ors arn’t as vibrant though.

  • chestah says
  • Johan says

    I’ve been want­ing to buy a Zub for quite some time now, but Nooka say­ing that it’s SUPPOSED to break in a few years wor­ries me. Is that really going to happen?

  • APB says

    Nice! I saw these a while back but couldn’t remem­ber the brand. I love any brightly coloured watch… I wear an old green g-shock, which I also have in white!

  • Johan, never heard of them break­ing. I’ve had mine for a year now and it’s still almost brand new.

  • maaap says

    maaap just loves it!!! really.

  • nate. says

    i just recently got into watches.
    walked in for a fos­sil, and walked out with two.
    the dis­cov­ery of Nooka could mean very bad things for my wal­let.
    beau­ti­ful, though — that’s for sure!

  • haha — your glow­ing praise for the nookas got me all think­ing about all the dif­fer­ent ones that I’d buy and got me all in an impulse-buy mood

  • brandon says

    I like these watches but I think g-shock is hot­ter then nooka. I just got this style: http://​www​.emoda​.com/​b​y​d​e​s​i​g​n​e​r​.​a​s​p​?​D​I​D​=​1​0​0​9​&​a​m​p​;​c​a​t​e​g​o​r​y​=​G​-​S​h​ock

    I do like the col­ors on nook watches but prac­ti­cal­lity mat­ters and nookas are a bit toooo much.