Here’s an great example of a well designed graphic identity that doesn’t over do it and supports the content. Designed by Ruiz+Company for Spanish chocolate company Chocolat Factory, the identity features a clean sans-serif (which looks like DIN) and a wonderful color palette. Reminds me of the gorgeous identity system for Brooklyn Fare.
I agree, the color palette is very nice. Tasty yet refined!
clean&excellent! (sorry to be the one, but – ‘sans-serif’)
Really nice identity. It’d make me want to buy one of each. Well, except for the one called ‘grenade’. I’d be frightened of it blowing up.
Reminds me of a whole-sale rip of the impressive chocolate ident by Groove Visions last year here in Japan…
http://1.bp.blogspot.com/_oM6C3FaX8K8/Ru8mJaL-KBI/AAAAAAAAAzA/L5bx78EMvVU/s1600-h/Bild+1.png
Reminds me a lot of the branding of British Kshocolat
http://www.kshocolat.co.uk/