When it comes to lifestyle brands, there are two companies that stand out from the rest. One is Apple, the other is a small but awesome company called Nooka. I’ve written about them before and their excellent line of timepieces. The company was born in 1997 by artist and designer, Matthew Waldman.
Recently Matthew and his team launched a few new products that expand the brand and will change the way you think about other objects. The new products are a Nooka fragrance, Asset Organizer and Strip.
I had the pleasure of sampling the fragrance when I took a tour of the Nooka office and it smells great. The Asset Organizer is a system of containers much like a wallet and the Strip is a belt featuring an innovative snap and release closure system designed and developed by Nooka. What stands out the most from these products is their simplistic design and function and the innovative thinking behind each them. Nooka is slowing becoming my favorite brand and I look forward to future products.