ITC Lubalin Graph


I’m not much of a serif guy but I do love ITC Lubalin Graph. It’s basically a serif version of Avant Garde designed in 1974 by Herb Lubalin. The forms are identical in both typefaces, but Lubalin Graph contains slab serifs giving it the beauty of Avant Garde but with a more traditional feel. I know there’s an alternates version that contains special slanted letters and ligatures but I can’t find it anywhere. The entire family can be had for around $200 which includes Extra Light, Book, Medium, Demi and Bold. I might have to invest in this. There is also a condensed version but I doesn’t look that great.

If anyone has anymore info about this face or the alternates version, please shoot me an email. Thanks.