Last year, Bentley produced a short film shot entirely on an iPhone 5s. They’ve produced another Intelligent Details film for their bespoke driving jacket, and this one was shot entirely on an iPhone 6 and 6 Plus.
Two things fascinate me about this film.
First, it’s amazing the level of quality the iPhone camera can produce. This film is beautiful. Granted, professional film techniques were used by pro filmmakers, but it’s incredible what can be achieved with the iPhone. The only quality the footage is still lacking is shallow depth of field. You do get some bokeh on the iPhone 6, but not shallow enough to where it gives the footage that dream-like film look. Maybe one day.
They also produced a behind the scenes showing what went into creating the film. I love how they used an anamorphic lens to produce a wide 2.4:1 aspect ratio.
The second thing that I love about this film is the peek into the bespoke tailoring world. I love fashion, and to see it done at this level is wonderful. The film features four bespoke houses from Savile Row designing and tailoring a bespoke driving jacket for Bentley. My favorite designs are from Henry Poole and Gieves & Hawkes.
Intelligent Details is a short documentary film that features Luc Donckerwolke and SangYup Lee, heads of design at Bentley Motors, talking about the Bentley Mulsanne.
What’s really interesting about the film is that it was completely shot using an iPhone 5s, and edited on an iPad Air mounted inside the Mulsanne. The end of the film seems more like an Apple ad than one for Bentley.
The films is proof that consumer products like an iPhone and iPad can be used to create professional quality content. Granted, they used some expensive gear with the iPhone to achieve a lot of the results, but you can still get close to this with just an iPhone.
30 years ago, the Mac was released and it changed everything. It definitely changed my life. I was attending high school when I used a Mac for the very first time, and it along with Photoshop 2.0, blew me away. I knew what I wanted to do with the rest of my life.
The Mac has come along way in 30 years, and I’m exited to see where it’s headed.
Yesterday, the talented Oliver Reichenstein, and his crew at Information Architects, released Writer for the iPad. The app is a well-designed, stripped down writing tool that allows you to focus on your writing instead of distractions. There’s a Focus Mode that removes auto-correction, spell-checker, toolbars, scrolling, editing, cut/copy/paste and fades out all the text except for the three lines you’re working on. The mode is really great for when you’re stuck on a sentence and need to concentrate on that small section of text.
Much attention has also been paid to the typography. Writer doesn’t have any fancy formatting settings. Instead, font type, text size, column width, leading and contrast have all been optimized to provide the best reading experience in both portrait and landscape modes. The app makes use of Nitti Light, a monospaced typeface by Bold Monday.
I’ve had the privilege of beta testing the app before it’s was released, and I can easily say that Writer is one of my favorite apps on my iPad. I’ve used it many times to write blog posts, emails and even portions of my book. I’m easily distracted when I write and this app helps me to focus. Oliver and crew paid a great deal of attention to the details, and it shows. I applaud them for the excellent work.