Die Neue Haas Grotesk


I found this Flickr set of the super rare Die Neue Haas Grotesk type specimen book. For those of you that don’t know, Die Neue Haas Grotesk was the original name for Helvetica. You can get a glimpse of the book in the film Helvetica when Matthew Carter shows off his copy. It was also on display at the MOMA as part of an Helvetica exhibit.

What I would do to get my hands on a copy.        

6 thoughts on “Die Neue Haas Grotesk

  1. It features on pages 176/177 in the book Joesf Müller-Brockmann – Pioneer of Swiss Graphic Design, published my Lars Müller. Credited to Atelier MB, Brockmann’s design studio. I guess it could have been designed by someone else in the company but I am sure he would have overseen it, although I don’t know if it would have featured in the book unless he had been fairly involved with it.

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