NYC Taxi

The guys over at Brand New have an interesting take on the awful NYC TAXI logo. Personally I hate it but I see how you can give Wolff Olins a tiny tiny bit of a pass. Seems like there was a lot of politics involved but I still think as a branding agency you have to work around those issues and put out the best work possible. There is definitely a better solution than this. At least they used a grid to create the NYC part of the logo.