2007 sees the fiftieth anniversary of helvetica. Blanka and Candy have invited 50 leading designers and graphic artists to produce 50 images. Each artist has produced a 50cm x 50 cm print in an edition of 50, available for £50 each. Each print is produced using Epson archival giclee inkjet technology. The exhibition launches in london at the Design Museum July 19 – Sept 2 and was produced in association with Veer and with the assistance of Epson, GFSmith, Image Now, Generation Press and Build.
Each artist was allocated a random year [1957 – 2006] from Helvetica’s lifetime. From this they were asked to create an image based on an event of creative or cultural significance which occured during their allocated year. The artist were asked to consider the relevance of Helvetica when creating their final piece, there were no other rules applied other than if they used a typeface it must be Helvetica.