At the start of this year’s WWDC keynote, Apple showed this great video that describes the emotion that goes into creating each product. The video is aesthetically beautiful, and the motion graphics along with the sound design make it a joy to watch. I’ve watched this over and over again. I wonder who created it. Anyone know?
Videos
Massimo Vignelli Makes Books
In this video created by Pentagram’s Michael Bierut and Aron Fay for Mohawk, Massimo Vignelli discusses his process of designing a book using a grid system. He draws out each page on paper, including the photos. To me this seems so inefficient, but it works for him. It’s so fascinating to get a glimps into his design process.
Along with the video a small limited edition journal with Vignelli’s grid from the film is printed on 100 interior pages made of Mohawk Superfine. You can get a copy of the journal from Mohawk. Got me one!
Dieter Rams in Conversation with Deyan Sudjic
Here’s a great video of Dieter Rams discussing his famous products with the director of London’s Design Museum, Deyan Sudjic. The chat was filmed at Vitsœ in 2008.