What works good is better than what looks good, because what works good lasts.
Here’s a great video of Dieter Rams discussing his famous products with the director of London’s Design Museum, Deyan Sudjic. The chat was filmed at Vitsœ in 2008.
I’m finally back up! Sorry for the downtime folks and thanks for being so patient. Now that the site is working again, I can finally post about a new project I’ve been working on.
For the past few months I’ve been working with Buddy Carr Skateboards on a limited edition skateboard. Buddy contacted me about doing a complete that exhibited a design not really found in the skate industry. He also wanted it to be a prime example of a well functioning skateboard. Form follows function is the idea behind this project.
Buddy commissioned me to not only design the deck and wheel graphics, but also the shape of the board itself. I grew up skating in the 80’s so the classic shapes are what I find more interesting, which led me to the “stinger” type design for the board. Along with the ultra turning geometry trucks and the soft wheels, this is going to be a great cruiser. I haven’t ridden it yet but according to Buddy, it’s an awesome ride.
For the graphics, Buddy and I agreed that something minimal and typographic would be interesting and unique. I’ve always been intrigued with the idea of saying “Hello” in different languages and this was also a nice way of introducing the collaboration to not only the skate world, but to the design world as well. It’s all designed on a very simple grid and set in the lovely Avant Garde.
The wheels and deck we’re just finished and the grip is in production right now. The complete should be available next month, once I get the site and everything else in place. Only 100 are being made and will be priced a little more than your average skateboard.
Keep checking back, I’ll make an announcement once it’s available. In the meantime you can see some more pics here.