Posts Tagged with “scientific atlanta”

Can You Name This Typeface?

scientificatlanta.jpg

I was chopping up some boxes today for recycling and I noticed this Scientific Atlanta logo on one of them. At first glance I immediately thought it was Helvetica , but on closer inspection I was wrong. You can see that the “a” and “t” are slightly different than the forms found in Helvetica and the overall width of the face is wider.

Personally I’m not sure which typeface this is. Do you? Part of me thinks it’s not Helvetica and part of me thinks it’s so close to it that it might be and old or new variation of it. Or it’s possible that they commissioned someone to create a special face for them based on Helvetica.

What do you think?