I was chopping up some boxes today for recycling and I noticed this Scientific Atlanta logo on one of them. At first glance I immediately thought it was Helvetica , but on closer inspection I was wrong. You can see that the “a” and “t” are slightly different than the forms found in Helvetica and the overall width of the face is wider.
Personally I’m not sure which typeface this is. Do you? Part of me thinks it’s not Helvetica and part of me thinks it’s so close to it that it might be and old or new variation of it. Or it’s possible that they commissioned someone to create a special face for them based on Helvetica.
What do you think?
Definitely looks like a Helvetica clone! The “a” and the”t” both look more like Arial, but the “a” is cut off very sharply. To me, it looks like Olnova Bold a free font from something called Jabroo.
Google searched for “Scientific Atlanta typeface”. Found a Brand Identity guide to the organization.
http://www.scribd.com/doc/214418/Brand-Identity-Scientific-Atlanta
Turns out its Helvetica Neue 73 Bold Extended.
smp
No it is not, it has different aperture and joint than Helvetia Neue 73 Bold extended.
Back to search again. 😀
Nice find. Weird, the logo in that brand guide is definitely using Helvetica. I wonder why the logo I posted is different. Also, this logo doesn’t look extended at all.
Hmm, looks very, very like Helvetica Neue to me. If not Extended, then possibly 75 Bold instead?
Perhaps it’s been distorted a little in the process of printing it onto the boxes, or perhaps it’s been deliberately tweaked as part of the logo design process?
It is Helvetica Neue Bold just with customized lowercase a.
http://img238.imageshack.us/img238/9662/scientificatlantaam3.jpg
Hope it helps.
The plot thickens:
http://frivmo.com/random/img/scientific-atlanta.png
Id guide different than logo?
Hm, maybe this logo is an older version or something like that, in the end we all know that it is customized a.
It resembles a lot to Haas Unica.
http://img232.imageshack.us/img232/5630/picture1ze5.png
Here’s the logo off of my cable box: http://flickr.com/photos/adamvandenberg/2204395861/
Some awesome discoveries.
I did a comparison between Arial, Akzidenz Grotesk and Hass Unica. Unica is very very close but the “a” and “t” in Akzidenz is very similar as well. This logo could be a mix of a few typefaces.
http://www.aisleone.net/wp-content/2008/02/typecompare.jpg
Antonio where did you get that full text Haas Unica?
Sandro, I have the font.
I mean how, it is not available for buy. Or you bought it before 2004?
I’ve had it for a while. Got it before 2004.
I guess the consensus is that it’s Helvetica. It’s too close to not be but those a’s and the extended feel still have me thinking.
Possible Europa Grotesk Nr2 Sh-Bold???
http://www.myfonts.com/fonts/efscangraphic/europa-grotesk-no-2-sh/bol/
The “a” isn’t the same.