H&M Packaging

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Ok, this is probably the first and last time I’ll write this but… I have a crazy urge to go out and buy women’s stocking and tights. No, not to wear, but because they’re wrapped in a gorgeous packaging design by one of my all-time favorite studios, BVD.

Why can’t all packaging design be this damn good? Too bad it was in circulating between 1999-2001. Bummer.

Via Lovely Package        

Jacqueline Evans

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Talk about beautiful packaging. I love this packaging for Jacqueline Evans Naturopathic Skincare products designed by Australian firm Swear Words. The combination of the simple typography, the flour de lis and the excellent pastel colors not only look great but they also create a visual system that works well.

I’m really love pastel colors. I’ve been chatting with Duane King on how great these colors are and how little they’re used, especially on the web. Gotta work these colors into my next project.

Via Lovely Package        

Design Is A Hell Of A Drug

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Design is powerful. Most people in this world don’t even know how powerful good design can be. It can be addictive like a drug. It can suck you in and make you do things without you even knowing. Design can make you buy something you don’t need or it can make you visit a place you don’t even care for. It happens to me all the time, and I know it’s because of design, and I love it. I welcome it.

Take for example this stunning packaging and store branding design by BVD for a cafe in Sweden. It’s gorgeous, absolutely stunning in my opinion. Black, white and flush left, ragged right type. Perfect.

For one, I would hang out in this cafe all day long, it looks like typography heaven. I’d eat breakfast, lunch and dinner in this place just so I could appreciate and enjoy the beautiful design work. I would then buy all sorts of things I don’t need just so I could get my hands on the brilliant packaging. I would be possessed. That’s how powerful good design can be.

By the way, who can name the typeface they’re using?

Anyway, check out BVD’s excellent portfolio, especially this.