Minimal Diet Coke Packaging

Minimal Diet Coke Packaging

Diet Coke has announced that they’re permanently changing the packaging of the Diet Coke cans to this beautiful, minimal and bold design created by Turner Duckworth. The cropping and scaling of the logo creates some interesting white space, and I this design will definitely stand out on the shelves. Diet Coke has reported that the new look is performing really well. More at Creative Review.

Via Effektive

Ducats Milk Packaging

Ducats Milk Packaging

I agree with Shelby, I’d pay good money to get my hands on these Ducats milk cartons designed by Heinz Grunwald in the 80s. They’re beautiful and functional. These are also a reminder of how bad design can get nowadays. It’s our responsibility as designers to push graphic design back to this type of thinking. Simple, smart, beautiful.