Diet Coke has announced that they’re permanently changing the packaging of the Diet Coke cans to this beautiful, minimal and bold design created by Turner Duckworth. The cropping and scaling of the logo creates some interesting white space, and I this design will definitely stand out on the shelves. Diet Coke has reported that the new look is performing really well. More at Creative Review.
Amazingly good looking for such a mainstream corp…
RB
I don’t like dark cola, but this design sure makes me want to at least *hold* the can. Nice.