RTL Nieuws is The Netherlands’ leading commercial news network, and it recently received a redesign by Mark Porter Associates, Smörgåsbord studio, and John Beckers, with on-air visuals by Universal Everything.
The redesign touches every aspect of the organization, from their digital platforms to the audio soundtrack. Overall, it’s really well done. The branding is very minimal and uses bold typography, iconography and colors to tell the story. The typeface used in the redesign is a customer version of Grafik by Commerical Type. The simple aesthetic really shines on live broadcasts where you don’t get distracted with a ton of visual info. The focus remains on the presenters and the information being communicated.
The excellent case study video above does a great job of showing off the new identity.