Simple is Good

Why do we assume that simple is good? Because with physical products, we have to feel we can dominate them. As you bring order to complexity, you find a way to make the product defer to you. Simplicity isn’t just a visual style. It’s not just minimalism or the absence of clutter. It involves digging through the depth of the complexity. To be truly simple, you have to go really deep. For example, to have no screws on something, you can end up having a product that is so convoluted and so complex. The better way is to go deeper with the simplicity, to understand everything about it and how it’s manufactured. You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential.

Oscar Niemeyer

Marcel Gautherot

Marcel Gautherot

Marcel Gautherot

Oscar Niemeyer was a Brazilian modernist architect known for his design of Brasília, and his work on the United Nations building in NYC. His design for Brasília is always an inspiration for me. The way he worked with the lines and space really make it a beautiful and functional construction.

These wonderful photos taken by Marcel Gautherot bring out the beauty in the architecture. You can see more of them, and read more about Brasília, in this article.

Flatmade

chicago convention capital

chicago has a great lake

chicago the town that van der rohe built

Flatmade’s story begins with a poster was created by John Massey for Container Corporation of America titled “chicago has a great lake“. They fell in love with the poster, and contacted Mr. Massey to print a new edition of it, and he agreed. They now are producing other classic masterpieces, which you can purchase directly from them. I’ll take one of each, please.