Polaroid Branding

Posted on December 15, 2011December 16, 2011 Posted in Design, International Typographic StyleTagged branding, graphic design, identity, International Typographic Style, minimalism, print7 Comments

Polaroid Branding

In 1958, Polaroid hired graphic designer Paul Giambarba to help them develop a new visual brand that would separate them from Kodak. What Paul designed was a simple, beautiful and unique visual language. At its core was a color bar system and sans-serif typeface that is still recognizable today. The typeface used in the branding is News Gothic, by Morris Fuller Benton.

To my enjoyment, Paul has blog where he’s written about the branding and gives a little insight on what went into developing this brand. This info is pure gold, and hopefully it remains available for a long time.

FEB Design Stationery

Posted on November 28, 2011November 28, 2011 Posted in DesignTagged brand, graphic design, identity, stationery

I’m back from a short break and I hope everyone in the US had a great Thanksgiving.

To start the week back up we have this really nice stationery done by FEB Design for themselves.

Coast

Posted on November 11, 2011 Posted in DesignTagged branding, graphic design, identity, minimalism1 Comment

Coast Design

Very nice work from Belgium based agency, Coast. Especially this branding for Alixx.

Schaffter Sahli

Posted on October 25, 2011October 25, 2011 Posted in DesignTagged graphic design, identity, posters, publications3 Comments

Schaffter sahli

Some nice work by Geneva based studio, Schaffter Sahli.

The NeXT Logo

Posted on October 12, 2011October 12, 2011 Posted in Apple, DesignTagged book, graphic design, identity, logo, process7 Comments

When Paul Rand designed the NeXT logo in 1986 he developed a proposal book for Steve Jobs, that explained the process that led him to the final design. I’m not a fan of the logo, but reading about Rand’s thinking and thought process, and what influenced his decisions, is pretty damn interesting. Damn smart designer, he was.

You can see and read scans of the booklet on Imprint. You can also find some better photos of the book on Paul Rand’s site under “Identity presentations”. Thanks Andrea for the heads-up!

1976 Montréal Olympics Graphics Manual

Posted on October 7, 2011 Posted in Books, Design, International Typographic StyleTagged brand, Georges Huel, graphic design, identity, manual, olympics, Pierre-Yves Pelletier7 Comments

I’ve been very lucky to finally find a copy of the Graphics Manual for the 1976 Montréal Olympics, which is my personal favorite Olympic identity. I’m a little obsessed with collection pieces from these games. I particularly fond of graphics manuals like this because they provide a window into the the thinking and process behind the identity system. It’s the closest you get to having the designer explain the system, in this case Georges Huel and Pierre-Yves Pelletier.