In 1958, Polaroid hired graphic designer Paul Giambarba to help them develop a new visual brand that would separate them from Kodak. What Paul designed was a simple, beautiful and unique visual language. At its core was a color bar system and sans-serif typeface that is still recognizable today. The typeface used in the branding is News Gothic, by Morris Fuller Benton.
To my enjoyment, Paul has blog where he’s written about the branding and gives a little insight on what went into developing this brand. This info is pure gold, and hopefully it remains available for a long time.