Setting Up A Baseline Grid

Posted on July 23, 2008August 4, 2008 Posted in Design, Grid Systems, International Typographic Style, TypographyTagged baseline, graphic design, grid, Grid Systems, leading, Typography1 Comment

Check out this excellent write up on Typophile on how to setup a flexible baseline grid in Adobe InDesign. The author has set up the grid so that every baseline is 12pts apart. This is a good setting that gives you a few leading options to choose from, but someone commented below the article that they’ve setup a 3pt system, which in my opinion works very nicely. Having a baseline every 3 pts gives you great flexibility with leading allowing you to create typography that is more dynamic.

Have a read and also join in on the discussion. I’ve commented under the name YOTS.

Int’l Male Posters

Posted on July 7, 2008July 7, 2008 Posted in Design, Grid Systems, International Typographic Style, TypographyTagged graphic design, grid, Grid Systems, International Typographic Style, posters, Typography18 Comments

A nice collection of gig posters that were recently added to my International Typographic Style flickr group. Design by Pinch, the layout system allows a poster to be created in less than 30 minutes. I wonder if a grid system was used to create the layout.

This Stuff Just Keeps Getting Better

Posted on July 1, 2008July 1, 2008 Posted in Design, Grid Systems, International Typographic Style, TypographyTagged graphic design, grid, International Typographic Style, minimalism, modernism, Typography1 Comment

One of my favorite studios Experimenta has just updated their site with work that just blows me away. It’s so unbelievably good.

Via September Industry

Branding A Baptism

Posted on June 16, 2008June 16, 2008 Posted in Design, Grid Systems, TypographyTagged graphic design, grid, helvetica, invite, letterpress, lubalin graph, rsvp, Typography29 Comments

I designed this invitation, RSVP card and table card for my sons baptism. The overall color theme of the party is black & white so I wanted to keep this consistent throughout. I also wanted to use a single typeface for everything, in this case I went with Lubalin Graph. It’s used on ever piece: invitation, RSVP card, envelope, RSVP envelope and even extends to the number cards that will be on each table, which will be mounted in simple black frames.

The invite and RSVP card were letterpress by Coeur Noir in Brooklyn, NY, who did an amazing job. These are the same guys that printed up some stuff for the Helvetica Film, including this gorgeous poster by Norm. For the stock I went with white Rising Museum Board. I wanted a really heavy stock and this ended up being perfect. The board even has a nice texture to it.

For the envelopes I went to Kate’s Paperie and found some gorgeous high quality envelopes that are lined and have a nice diagonal line texture. They also printed my address on the back of the main envelope and on the front of the RSVP envelope. They didn’t have the Lubalin Graph font in house so I had to lay it out myself and send over the files. They came out perfect.

The entire set looks amazing and I’m really happy with how it all came out. If anyone would like a set let me know and I’ll send it out if I have any left over.

Rome Was Not Built In A Suit Wallpaper

Posted on May 20, 2008May 20, 2008 Posted in Design, WallpapersTagged avant garde, graphic design, green, grid, pink, rome, suit, wallpaper6 Comments

I cranked out this wallpaper last night based on a phrase written by my co-worker. Avant Garde, a grid system, pink, green and black. What else do you need?

Head over to the Wallpapers page to download.

What Is Graphic Design?

Posted on February 7, 2008February 7, 2008 Posted in Design, Grid Systems, TypographyTagged color, contest, graphic design, grid, layout, posters, Typography10 Comments

This is my entry for the What is Graphic Design Poster Competition. My idea behind this poster is that graphic design is whatever we want it to be. Designers are responsible for defining what is graphic design with our use of color, typography, layout, and when necessary, a visual element. My design conveys this idea through a simple layout that consists of a header, image placement and copy. The image area is blank and the copy is all Lorem Ipsum, a sort of metaphor, meaning that anything can be placed there. It’s all up to the designer. That, to me, is graphic design.

What is graphic design to you? Submit an idea for a chance to win a nice prize.

I also put up a version with the grid on.