Brooklyn Fare

Brooklyn Fare

Mucca Design has created a stunning package design for Brooklyn based gourmet store, Brooklyn Fare. The branding features a proprietary typeface by Mucca called Fare Serif that is used everywhere and a 4 color system. Another aspect of the minimalist branding that I love is the edgy, humorous tone of the copy.

You can see more of this project on the Mucca newsletters as well as the Eat Me Daily blog.

       

Emmi

Emmi

Emmi is a graphic design practice based in London that was established by Emmi Salonen. They focus on environmentally sound solutions for identities, websites, catalogues, books and other printed matter. Their broad portfolio really shows off their attention to detail. Love it. Pictured above is an annual review for the Finnish Institute and uses environmentally friendly papers and printing methods.        

Type Factory

type_factory.jpg

Fascinating branding work by University College Falmouth student, Huda Abdul Aziz. Type Factory is a full branding project for a fictional typographic museum in South Kensington. The project was awarded a merit by ISTD. I think this is a great example of how masking parts of the characters can create an interesting form, while not disturbing the legibility of the type.

Here’s more from the designer about the idea behind the project:

The concept revolves around the theme of deconstruction. The brand values of the Type Factory identity are informative, engaging and dynamic. The brand promise is about seeing type differently. The design solution includes the logo, a booklet to promote the venue, advertising and applications within the museum.