Atlas: Teatre Principal

Posted on April 17, 2017 Posted in DesignTagged brand, graphic design, Grid Systems, identity, International Typographic Style, print

Great brand identity work by New York and Spain based design consultancy, Atlas.

Build: Nike – Track and Field

Posted on May 4, 2016May 4, 2016 Posted in Design, TypographyTagged brand, graphic, nike, system, Typography

Beautiful new graphic system by Build for Nike’s Track and Field brand.

This comprehensive graphic system includes — Typography, typographic messaging, graphic marks, and patterns, including bespoke numerals. Culminating in a fresh and bold visual centre for use in all Track and Field branded applications, from press advertising, billboards, wild posting, OOH, apparel and event branding.

Athlete photography by Carlos Serrao. Art Direction by Rebecca Parker (Nike).

Reissue of the 1975 NASA Graphics Standards Manual

Posted on September 1, 2015September 1, 2015 Posted in Books, Design, Grid Systems, International Typographic Style, TypographyTagged brand, identity, International Typographic Style, manual, NASA, system

Jesse Reed & Hamish Smyth, the fellas behind the wonderful 1970 NYCTA Graphics Standards Manual reissue, have announced a new Kickstarter for the reissue of the 1975 NASA Graphics Standards Manual.

The original manual was created in 1975 as part of a NASA redesign done by Richard Danne and Bruce Blackburn, and it’s an important piece of American graphic design history. I’ve been on the lookout for years for a copy of the manual, but I still haven’t be able to find one. It’s super rare. That’s what makes this project so great. The manual will now be available to the general public, so everyone will get to enjoy it.

The reissued manual will be based on the Danne’s personal copy, and should ship in March 2016. Jesse and Hamish did an incredible job on the NYCTA manual, so I’m sure this reissue will be just as good. I’m definitely backing the project.

Here are the specs:

Images from the original presentation to NASA by Danne & Blackburn
500+ word foreword by Danne, who has provided never-before-seen materials from the DanneDesign archive
2000+ word essay on the culture of NASA at the time of the manual by Christopher Bonanos
Approximately 5lbs (2.3kg) on earth, 0.9lbs (0.4kg) on the moon
9.5 × 11.5″ (241 × 292mm)
200 pages including 10 gate folds
93 plates printed from high-resolution scans of Danne’s personal copy of the manual
CYMK + 5 Pantone® spot colors
Hardcover with soft touch lamination and two-color silkscreen
Printed in Italy
100 gsm Yupo Original and Perigord Matte 135 gsm
Stochastic printing
Red head and tail bands
Individually packaged in static shielding pouch

Atlas

Posted on July 23, 2015 Posted in DesignTagged brand, identity, minimal, print

Wonderful identity design by Atlas for the Barcelona Design Museum. You can see more of Atlas’ excellent work on Facebook and Instagram.

Canadian Logos

Posted on April 9, 2015 Posted in DesignTagged brand, canada, logo

Design agency Northern Army has created this wonderful project that preserves Canadian logo design. There are some not-so-great designs, but so many gems.

Spin: The University for the Creative Arts Identity

Posted on March 23, 2015 Posted in DesignTagged brand, identity, print, system

Spin has recently design this new identity for The University for the Creative Arts in England, that is based on the simple stencil. The identity will be applied to stationery, website, print, motion graphics, signage, and environmental graphics.