A lot of buzz surrounding this new Grand Theft Auto style Coke TV spot. Very interesting. Done by Wieden.
Rumbero Design
Graphic design as a strategic business tool
The Gap, Herman Miller, Morningstar, and others that use graphic design as a strategic business tool, take advantage of an obvious, but nonetheless often ignored fact. Things that people see affect them.
It still amazes me that so many large companies (and small) ignore the visual aspects of their business. It almost seems like they just don’t care or think that it’s not important. Unknowingly to them, it is.
Great article over at Aiga.org.
Umeric
Lambo LA
Verlag
Based on 6 typefaces originally deisnged for the Guggenheim Museum, Hoefler & Frere-Jones has released a sans serif called Verlag. It comes in 30 styles including a wonderful Compressed set.
I love airy san serifs.