Graphic design as a strategic business tool

The Gap, Herman Miller, Morningstar, and others that use graphic design as a strategic business tool, take advantage of an obvious, but nonetheless often ignored fact. Things that people see affect them.

It still amazes me that so many large companies (and small) ignore the visual aspects of their business. It almost seems like they just don’t care or think that it’s not important. Unknowingly to them, it is.

Great article over at Aiga.org.

Graphic design as a strategic business tool        

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