Branding the Museum of Arts and Design

mad_pentagram.jpg

I’m loving the branding work done by Pentagram for the reopening of the Museum of Arts and Design in NYC. The use of the MAD acronym is a nice touch which opens up so many possibilities. For the logo they created a new face called MAD that is made up of circles and squares which mimics the museums location.

In the blog entry, Michael Bierut explains their process, which includes some sketches of the logo.        

Small Victories

Today I visited Experimenta’s site and noticed that they have some tasty new work up. The project seems to be for a fashion designer called Lela Jacobs which includes an A2 poster and a look book. The work makes use of Helvetica and Courier. Very nice indeed.

They also reviewed the typeface National. What a gorgeous face.